Seller Guides

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Testimonials

Jon A.

Jon A.

Carol has been handling my properties in the PSL area for 3 years. I own real estate all over the State of Florida and have found her to be amongst the Elite. She follows up from beginning to end and is straightforward in all w...
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Justin J.

Justin J.

I worked with Carol in 2023 when we bought our house in southeast Houston. She did a great job providing us with potential properties to view and was always willing to make time to show. She went above and beyond to listen to o...
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Susan B.

Susan B.

Carole was very helpful in selling the Galveston property even though I lived in another city. I could completely trust her to help me through the whole process. She went above and beyond what a normal agent would do! I have bo...
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Mary B.

Mary B.

Years ago, Carol helped me navigate the real estate market in Michigan! As a young, single mom and self-employed hairdresser buying my first home and securing financing, she taught me and walked me through everything very comfo...
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Sheryl B.

Sheryl B.

Carol was a great realtor! I had to move my mom to Austin and we needed to sell her house! Mom’s house needed a few updates and Carol was a great help in recommending a few suggestions! Her experience and relationships with con...
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Barbara L.

Barbara L.

I met Carol at Keller Williams Realty in Stuart FL in 2007. I had just gotten my Real Estate License. Carol took me under her wing and guided me through the roughest time in Real Estate in 2007. She taught me how to do short sa...
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Griggs H.

Griggs H.

I highly recommend Carol A Morgan. We are first-time home buyers and very picky about what we want. We didn't know how competitive and fast-paced the market would be, but Carol guided us every step of the way. In a market like ...
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Pat N.

Pat N.

We moved from Florida to Texas, traveling to Texas over a weekend to find a house - Carol spent an entire day with us going from house to house. She was honest in her evaluations of potential money pits and helped guide us to m...
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The Moon Family

The Moon Family

We used Carol A Morgan as our realtor selling my parent's house, my childhood home, shortly after my mother's passing. She exceeded any and every expectation we could have had handling the sale. She was professional and organiz...
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Ron A.

Ron A.

I met Carol A Morgan nearly 8 years ago when we began working together at the Keller Williams Treasure Coast office in Stuart. From the beginning, she always tried to help me and Debbie as we navigated through the new stuff to ...
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Bill & Lisa A.

Bill & Lisa A.

I am writing to let everyone know how terrific Carol is. She spent months searching for us to find the home we were looking for and at the price range we needed. We were living in two states so she had to truly be flexible with...
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Linda C.

Linda C.

Carol A Morgan did a phenomenal job of helping us sell our house. It sold quickly and at the listing price. Carol is very professional and detail-oriented with a personal touch. We appreciated her regular communication througho...
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Buyer/Seller

Buyer/Seller

The moment my husband and I walked into an open house this lady with a big smile greeted us with kindness and open arms. We immediately felt welcomed as if we were her clients and we weren’t. We changed our unreliable relator i...
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The Presaido Family

Carol Morgan The moment my husband and I walked into an open house this lady with a big smile greeted us with kindness and open arms. We immediately felt welcomed as if we were her clients and we weren’t. We changed our unrelia...
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Work With Carol

She has been a dual licensed agent in Texas for the last 4 years, and in Florida for 18 years. Carol also was in the Mortgage Origination business for 25 years prior as a Loan Officer and Vice President of Sales in Brighton, Michigan. Carol worked as a V.P. of Mortgage Sales along with working directly with various Builders, aiding them in selling and marketing their properties and products to various clients.

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